Old spice case study the following case study for old spice was written by sarah rowe, a social media marketing student at ecu her references are listed at the end of the story. Case study: old spice brooke mcgregor n9432515 6 recommended course of action based on the analysis provided above, it is recommended that old spice implement a strategic super bowl advertising strategy to ‘indirectly’ respond to dfm this eliminates the. The old spice social campaign case study from wk to save the judges some time this year, i’d suggest sending the pencils, lions, grand pix’ and the like straight to the wk head office in an overnight express bag, no need for a tracking code, everyone know’s who those awards will belong to. The case study titled terry crew's muscle music [video] was done by wieden + kennedy portland advertising agency for old spice in united states it was released in apr 2013. This case features the attempts to reposition glacial falls after sales stagnated in america of old spice the challenges in this instance are twofold it sets the stage for determining how and whether to reposition a brand after a period of significant stagnation.
Now my second example, the old spice “i’m on a horse commercial” of course the appeal of this advert is it’s bizarrely fun, but behind it is a fantastic shopper marketing case study it’s such a good example because it meets the four criteria i lay down for great shopper marketing. Moore he could old spice page 2, the most memorable creative marketing and other people's research and overview page on vimeo, nice case study home / how a study video case study: 28, 2016 instagram marketing effort that is. Social media case study: old spice march 7, 2013 / 5 comments / in roi , social business , social media for business , social media marketing , social media strategies / by corey padveen social media turned the old spice brand into a personality with which people were eager to engage.
Spinal case studies here spine specialists present many cases that are challenging and compelling each case provides a patient's history, exam and imaging, treatment, outcome and peer discussion. Vimeo plus vimeo pro vimeo business refer a friend old spice muscle music case study on vimeo 22 aug 2013 this is old spice muscle music case study by wildlife on vimeo, the home for high quality videos and the people who love them. In case the original content above disappears, i'm attaching a pdf of the file below, but reading the case study online is preferable since there are embedded video links formatting and length the total length of the paper should be approx 2 pages single spaced, excluding references. Discover legendary products for men: deodorants, antiperspirants and fragrances old spice - improve your mansmells.
The results: old spice ended up quadrupling sales of their once floundering product but the old spice brand makeover was finished yet wieden + kennedy still had to help them rejuvenate their line of scented body washes. The latest from old spice is an interactive effort in which spokes-hulk terry crews flexes his musical chops by flexing his ridiculous muscles and you can join in the latest spot for old spice. But unlike the company’s zany old spice campaign, this one broached more serious issues of gender stereotypes and empowerment a promotion for always, the video was widely shared on social media and became a fascinating case study on how to make a female hygiene brand go viral. Event in which “the man your man could smell like” recorded 186 personalized messages to old spice fans who commented on youtube, twitter, facebook and more to generate buzz for this interactive effort, our digital strategists started by identifying influencers.
The study looked at interbrand’s 2012 best global brands (with the addition of red bull and old spice), evaluating their performance based on volume, total views and engagement for video content uploaded to youtube, vimeo and facebook throughout the year. 1 old spice: the man your man could smell like this case study places students in the role of marc pritchard, global marketing officer at procter & gamble. Social media case study: old spice 1 social media campaign case study old spice by kaïs alibenali and joséphine lipp 2 old spice on twitter 3 old spice on facebook 4 old spice on youtube 5 old spice website 6 old spice ﬁgures no 1 all-time most-viewed sponsored channel on youtube more than 100 millions views for the videos on youtube.
Old spice took a very new turn in social media when they made 100+ video responses to customers questions, creating an expanding niche market and increased customer loyalty 20 21. 92 videos play all advertising case studies erick wilson wafula stars who fired back at their interviewer on live tv - duration: 10:18 nicki swift 9,702,820 views. The writing is also the color of old spice product, which also helps in the selling of the product the color is also in contrast with background with a slight 3-d affect and the red on the light blue background makes the writing pop, which catches your eye right off and makes you want to read what it says.